Segmentation is key to effective communication. However, managing user preferences can be tricky, especially when catering to diverse user groups. Take, for example, Flourish Institute, faced a common dilemma: How to distinguish between email preferences for paid users and free users without compromising user experience? Additionally, how to prevent free users from subscribing to email lists intended for paid users?
The Problem
Flourish Institute faced a challenge: managing email preferences for both paid and free users effectively. Their goal was: to grant paid users access to all available email lists while limiting free users' access to only a select few on the preference page. Their existing system did not offer a seamless solution for such differentiated management.
The Solution
Leveraging ActiveCampaign's tag functionality, our team devised a solution: Dynamic Show/Hide Lists. This innovative feature allows users to control list visibility based on predefined tags. Here's how it works:
- Tag-Based Segmentation: By tagging users as "paid" or "free" in ActiveCampaign, Flourish Institute gained granular control over list access.
- Dynamic Preference Pages: Our team implemented logic to customize the preference page based on user tags. Paid users are presented with all available lists, empowering them to tailor their email subscriptions to their preferences. Meanwhile, free users are shown a curated selection of lists, maintaining a seamless user experience.
- Enhanced User Experience: With Dynamic Show/Hide Lists, Flourish Institute can provide a personalized experience for each user segment, ensuring relevant content delivery without overwhelming users with unnecessary options
Outcome
By implementing Dynamic Show/Hide Lists, Flourish Institute successfully streamlined their email preference management process. Paid users enjoy greater flexibility in selecting their preferred email lists, while free users receive targeted content tailored to their interests. This solution not only enhances user experience but also maximizes engagement and retention.
Takeaway
Dynamic Show/Hide Lists offer a powerful solution for managing list visibility based on user tags, empowering businesses to deliver personalized content and optimize user engagement. As email marketing continues to evolve, innovative features like Dynamic Show/Hide Lists enable businesses to stay ahead of the curve and deliver exceptional customer experiences.
